Having gone through the process of coming up with a name for a company, I can now see why there are hundreds of books and websites on the topic. I’m sure some people find it easy, but for me it was arguably more difficult than the initial spec we wrote in mid 2016 to design a height adjustable desk.

In short, it’s a play on words…the ‘&’ symbol is called the ampersand, and represents the word ‘and’. So with our aim of trying to get kids more active in classroom environment, sitting less and standing more, it became &Stand, or Amperstand.

The history of the ampersand is a pretty cool story itself, check it our here.